The upcoming live action remake of Disney’s Beauty and the Beast is one of the most anticipated movies of the coming year. So far just about everything has been pitch perfect in terms of casting, set design, and music choices but if there is one area where I’m finding myself a bit disappointed it’s in the poster.
It’s not an ugly poster, not by any means. In fact I actually liked it at first glance. But it’s got some problems, some of which have less to do with the poster itself. First of all, I like the idea of the poster. It’s clearly meant to an homage to the John Alvin artwork for the original movie.
For Disney to have commissioned an homage to the original says that they really do want fans of the original to like this. But the problem is that, at a second glance, there is some laziness in the execution of their concept. First of all, the edges of the figures are too hard. They immediately make the image look photoshopped, which betrays the rest of the painterly qualities that they’ve clearly tried to give the image. That brings me to my next point: If you’re going to try and make a painterly image then why not simply have the image painted, be it digitally or traditionally? The artwork that we currently have here is a half measure. They want that classic Disney look but the execution looks lazy.
Speaking of classic Disney, and this is probably a minor gripe on my part, am I the only one who misses the “Walt Disney Pictures Presents” portion of the logo? It just adds that little bit of formality to the picture, like it’s a product they’ve crafted and put out with pride. Instead it literally seems like they’ve just slapped the Disney logo on it and put it out the door.
At the end of the day, it’s a poster. It’s not the film itself, but sometimes a movie’s marketing campaign can speak volumes to a company’s pride in their product. The original Beauty and the Beast is still the only animated film to have ever been nominated for Best Picture at the Oscars. Not Best Animated Picture, but Best Picture of any kind. That makes it important, so to see them fumble the ball with the poster makes me wonder just how seriously they’re taking it. Then again, I’m old school and they’re the ones who just made $5+ billion in the past year so what do I know?